I'm Heramb, a Product Designer.
I build SaaS web & mobile experiences.

Currently designing healthcare commerce at Truemeds, Bangalore.

I've spent the last few years crafting interfaces for healthtech, fintech, HR and payroll products. I care about clarity, craft, and the small details that make software feel effortless to use.

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About me

I'm a designer, builder and curious learner — who enjoys making complex products feel simple.

I've spent 7+ years designing across healthtech, fintech, construction tech and HR — from enterprise SaaS workflows to consumer banking and healthcare apps. It's taught me a deep respect for the invisible details — the empty states, the error messages, the moments that turn frustration into trust.

I love observing how people actually use software in their daily lives. A well-designed product is like a good pair of shoes — you forget you're wearing it.

Outside of work I'm drawn to reading, tinkering with new tools, and the occasional side project.

Career ladder
  1. Sr. Product Designer @ Truemeds
    Jul 2026 — Present

    Designing Truemeds' online pharmacy experience — from cart and checkout to payments, and the design system behind its server-driven UI.

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    • Owned the cart redesign, tackling a 50% cart-to-order-summary drop-off and lifting cart-to-order-placed conversion from 39% to 46%.
    • Built the design system powering SDUI, so reusable widgets and substitution components ship server-side without app releases.
    • Redesigned payments across 8 methods and 281K monthly transactions, nudging Tier-2 COD users toward UPI — a +3pp prepaid share gain and ₹36L/year in gateway savings.
  2. Co-founder — Design & Product @ Kenso
    Nov 2024 — Jun 2026

    Co-founded Kenso and led design and product from zero to one — a scalable design system, mobile-first app, and brand language across 150+ screens and 8 user journeys.

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    • Designed a mobile-first construction app for users with limited digital and English proficiency — large touch targets, high contrast and localized language — driving a 50% YoY increase in merchant retention.
    • Built BRICK, a design system supporting 150+ screens across 8+ journeys, in close partnership with engineers.
    • Ran 30+ user research sessions and 40+ discovery calls, and onboarded our first 10 merchant customers.
    • Introduced AI-assisted design workflows with Claude Code and Weavy to speed up exploration and delivery.
  3. Sr. Product Designer @ Jupiter
    Nov 2022 — Aug 2024

    Designed for Jupiter's credit card, lending and other fintech flows — focused on clarity, trust and making money management feel effortless.

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    • Owned end-to-end design for Jupiter's credit card platform across 12 journeys, driving 50,000+ waitlist signups for India's first translucent credit card.
    • Redesigned onboarding and eligibility communication — 3x card issuance and 25% fewer support tickets, validated through ~15 usability tests and interviews.
    • Designed Honest EMI (1,800+ monthly conversions) and spend-linked rewards, contributing a 20% uplift in MAU.
    • Designed a payouts product for large enterprise customers that shaped Jupiter's entry into B2B financial services.
  4. Sr. Product Designer @ Unifynd Technologies
    Jul 2022 — Oct 2022

    A short stint working on rewards and retail technology products.

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    • Designed micro-games and loyalty engagement loops for retail environments.
    • Increased in-store sales by 20% and lifted campaign participation by an estimated 35% within 8 weeks of rollout.
  5. Sr. UI/UX Designer & Analyst @ Kennect Technologies
    Jan 2022 — Jun 2022

    Worked on sales commission and incentive tooling — mapping complex compensation structures into simple interfaces.

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    • Led design and product thinking for a pharma incentive-compensation SaaS platform, defining 11 core operational workflows.
    • Cut manual commission tracking by 40% and improved reporting clarity for enterprise users.
    • Mentored 5 junior designers and developers on UX process and design systems, reducing handoff rework by ~25%.
  6. UX Designer @ sumHR Software
    Jul 2019 — Nov 2021

    My first full-time product design role — designed the performance review platform and comprehensive payroll module used by companies on sumHR.

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    • Designed end-to-end experiences for 6 HR modules — Attendance, Leave, OKRs, 360 Reviews, Helpdesk and Payroll — serving 1,000+ companies and 100,000+ users.
    • Turned complex HR workflows into self-serve experiences, contributing to a 25% increase in new-customer acquisition and a 200% improvement in new-user retention.
Say hi! 👋
[email protected]